Eastbound E Little Creek Rd. Right lane approaching Tidewater Drive is clearly marked to enter Southern Shopping Center by both signs and hatched painted areas on the pavement. During heavy traffic hours, traffic is backed up to Dallas St in the through lanes, but generally open in the right lane. Drivers looking to cut ahead of traffic ride up the right lane and continue right past the right-turn only section to Tidewater Drive and beyond. My suggestion, either make this a legal through lane, or put up those white sticks in the hatched area of paint and force the right turn into the shopping center.